UX Lead- desk research, field research, visual design, rapid prototyping, user flow, storyboard
ROLE
TEAM
H&H UX Team,
H&H PHR Data Team
Figma, Miro,
Protopie, illustrator
TIMELINE
2021.7~2021.9
TOOLS
About
Providing Personal lifestyle service based on customer DNA test results
In the summer of 2021, I interned with LG Household & Health Care's UX team & DNA data team where I designed a lifestyle application utilizing the PHR data (Personal Health Records) for an intern idea-pitching project. The goal was to offer a secondary lifestyle app, allowing 2030 customers to make effective use of their genetic data service provided by LG's MyGenomService in their daily lives.
Through this, I aimed to position LG not just as a seller of household and cosmetic products but as a company that continuously engages with its customers to enhance their quality of life. During the project, I refined the product based on customer feedback and survey data, leading to its selection as a future R&D project within LG's UX team. Unfortunately, due to an NDA, I cannot disclose specific visual details.
Outcomes
Delivering new values by utilizing raw Health data to the team
I proposed a second-phase service design that effectively utilizes LG Household & Health Care's customer genetic test result data, targeting the needs of people in their 20s and 30s.
As a result of weekly progress updates presented to the entire department, the project was selected as a future R&D initiative within LG's UX team.
Retrospect
Delivering new values by utilizing raw Health data to the team
This was a special experience for me to collaborate with a different professional team, the PHR genetic data team.
I was able to learn how to communicate with individuals from a different field and ideate a potential service that effectively helps users in their daily lives.
Keep
Brainstorming various ways to connect users with the company and utilize raw data from a different perspective.
Exploring methods that benefit both the company and users in a mutually advantageous manner.
Problem
Difficulties in grasping specialized terminology in hectic meetings, leading to communication barriers.
Try
Learning by diving in and facing challenges head-on when acquiring knowledge in a new field. I learned to proactively familiarize myself with the industry to ensure smooth communication.
Adopt an attitude of actively asking questions when there’s something I don’t understand in the meeting.